MIPCOM Cannes Launches BrandWorks for the Creator Economy - DeFiance Media - 5.19.26 by Defiance Media

DeFiance Daily – MIPCOM Cannes is launching MIP BrandWorks, a new global marketplace connecting brands, agencies, creators, studios, streamers, and AI innovators. The initiative is designed to accelerate branded content partnerships as entertainment shifts toward creator-led, AI-powered, and IP-driven business models.