Exploring Hierarchical Interest Representation For Meta Ads Deep Funnel Optimization

Hierarchical Interest Representation is a research area for Meta Ads. We’re exploring an upstream representation layer over the universe of Ads entities – users, advertisers, products, services – learning unified embeddings that connect users’ inferred interests with the breadth of what advertisers offer in their deep funnel ads. The innovations in Hierarchical Interest Representation are [...] Read More... The post Exploring Hierarchical Interest Representation For Meta Ads Deep Funnel Optimization appeared first on Engineering at Meta.